Wanted: Adventurous Souls!

Wanted: Adventurous Souls was the begin of the rebrand of Discovery. The campaign involves On Air, Key Art, a digital toolkit and social content. It is inspired by the famous ‘Shackleton add’ from the early 1900’s, still lauded as one of the best examples of copywriting ever.

Edit – Fedde Wapstra
Motion graphics – Lennart van Kralingen
Project Maneger – Bente van der Ark
Sr. Creative Manager – Bart Kraeima