Wanted: Adventurous Souls was the begin of the rebrand of Discovery. The campaign involves On Air, Key Art, a digital toolkit and social content. It is inspired by the famous ‘Shackleton add’ from the early 1900’s, still lauded as one of the best examples of copywriting ever.
Promax Europe 2020 - Finalist General Brand Campaign: Channel, Network or Platform
Bart Kraeima // Creative Director Lennart van Kralingen // Lead Design Fedde Wapstra // Edit
