Change Drivers is aimed to be an collection of 5 short form/ filler evergreen and channel agnostic videos where Warner Discovery gives a voice to what is called "Change Drivers" - day to day impact heroes whose stories we narrate, thus providing them the opportunity to lead by example and inspire the Warner Discovery viewers to reflect, be more mindful around pivotal matters and take action.
I was given the task to apply a special customised toolkit to those videos and create for each of the videos a special made key art to promote this special project.
Change Drivers won Gold on the Promax 2022 for Best "Social Good Campaign"